The promotion of new energy vehicles (NEVs) is in line with China’s eco-civilization strategy and can help China realize the transformation from a big automobile country to a powerful automobile country. For the support policies of the NEV industry, the means of policy suggestions by which previous studies put forward lack pertinence to different time stages and effective objects. In this study, we present a two-dimensional framework of “policy instruments and value chain”, that divides policies instruments into three types of supply, demand and environment and characterizes the industrial value chain as technology research, enterprise development and sales volume of enterprises, and apply the framework to analyze the effect of NEV industrial policies on a typical NEV enterprise in China. Some conclusions are drawn as follows: (1) although the support policies are criticized, the core aim of them is to build a healthy market; (2) policies have a great role in promoting the development of the enterprise, which is indicated by the consistency of the turning point of data between the enterprise and policies; and (3) the correlation between enterprise data and policy data is not obvious as there are many stakeholders, which makes policies have both direct and indirect effects on enterprises.
Keywords policy analysis, policy effect, value chain, new energy vehicles, China